Contract Manufacturing: Are You Using Your Star Player?

Tips for using a contract manufacturer’s expertise to your maximum benefit.

By: Kaylynn Chiarello-Ebner, Whole Foods Magazine

Contract manufacturing. Did reading that phrase make you picture a buzzing room filled with shiny silver equipment? Or, did you envision a team of innovators that can help you turn an idea into reality (or an established product into something even better)? Well, the latter is closer to what contract manufacturing today is all about.

A good contract manufacturer can be with you every step of the product development process from hammering out a formulation to ensuring that the finishing touches of a label design meet your specifications. Given how important manufacturing partners can be for marketers, it’s important that one truly understands the ins and outs of this production segment. READ FULL ARTICLE